PUSHING, PATIENCE AND NONLINEAR THINKING: HOW TO SUCCEED AT VIRAL VIDEO NOW

November 13, 2011

The Advertising Week Panel talks strategy in this article about viral video. Everyone wants a viral video but how to do one is more art and luck than a know process. Yet some strategies can make the creation of a viral video more likely. The team at Advertising Week advises being patient, good distribution channel [...]

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Three point video lighting tutorial

November 9, 2011

Good lighting makes good pictures. We’ve all experienced how wonderful a professional photographer can make us look. They paint with light. You can paint with light on video too. I found this video produced by the excellent Gavin Hoey. He shows how to use a 3 light setup in a coventional 3 point lighting setup [...]

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For Social Video Success, Make ‘Em Laugh

November 6, 2011

Had to reprint this article on successful social video by Jeremy Scott. The tips in this article pack more punch than anything I’ve seen recently on this subject. Enjoy! The Jun Group put out a fantastic infographic today and it’s all about one of our favorite subjects: social video. Specifically, the infographic looks at how [...]

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Rubber-Band Pan

November 2, 2011

Looking for another cheap trick to improve your video production? Leave it to BRUSSPUP to post this wonderful clip on using a rubber band to make a smooth pan. Most cheap tripods just don’t have the ability to make a steady pan. The rubber band absorbs all the little motions as you pull the handle [...]

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Video Camera Super Trick!

October 26, 2011

Here’s one of the best video tricks I’ve found. Nothing says professional like a dolly shot. The smooth moving camera is wonderful and adds that something extra. We have a dolly in our professional video kit but its very heavy and time consuming to set-up. This easy trick uses a tripod and steady hand. Simply [...]

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Video + Social = Earned Media

October 23, 2011

While viewership on TV is stagnant if not slowly decreasing year over year, online video is seeing a 50% yearly increase in viewership. Andy Stack, Product Manager at YouTube says his main advice to brands and retailers is to create content, not commercials. Stack says that it’s important for businesses to develop a content strategy [...]

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Video Production Encyclopedia

October 19, 2011

Its video tip Wednesday! One of the best production technique videos I’ve seen was produced by a high school student Alfred John Brown. Apparently almost million people agree with me as this little nine minute video has been seen by this number of viewers over the last four years. Alfred John Brown has created a [...]

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The Future of Television

October 16, 2011

On Sundays I’ll be focusing on new media trends. Today’s topic is the future of television. The full article can be found at Business Insider but here’s my synopsis. While long-form shows and linear TV will continue to exist, people will want to grab a dose of TV when they want it. More on-demand and [...]

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Video Tip #1 – One Dollar Video Stabilization System

October 12, 2011

Welcome to Sinnott Production’s video tip Wednesday. Everyone I talk to wants to use video for websites and social media yet the perceived cost to small businesses can be over-whelming. I’m here to not only show-case what a professional video production can do for your image, but to teach you how to supplement your video [...]

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Video Revolutions

October 9, 2011

May you live in interesting times, is often referred to as the Chinese curse. Well, lucky us…it looks like we’re living in such a time period. Being an optimist, I also see the positive side of interesting times. Never has there been more opportunity for individuals to make a difference in the world. The computer [...]

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